Introduction
Soft towels add comfort, luxury, and a pleasant experience whether at home or in hotels. However, many people notice that towels become stiff or rough over time. This affects guest satisfaction and increases replacement costs. At Decent Towels, we use premium cotton to ensure long lasting softness, but understanding why towels become rough helps maintain them better.
What Causes Towels to Lose Softness
Detergent Buildup
Excess detergent leaves residue inside the cotton fibers, making towels feel heavy and less absorbent.
Fabric Softener Coating
Softener forms a waxy layer on towels, reducing absorbency and causing stiffness. This is why many hotels avoid using softeners.
Hard Water Minerals
Minerals like calcium and magnesium cling to fibers, making towels feel scratchy especially common in hard-water regions.
Overdrying
High heat damages cotton loops and reduces the fluffy feel, causing towels to become rough more quickly.
Low-Quality Cotton
Short-staple cotton loses softness faster. Premium long-staple cotton, like the one used by Decent Towels, stays soft and durable for longer.
How to Fix Rough Towels Quickly
Vinegar Wash
Run towels in hot water with 1 cup of white vinegar (no detergent). This removes buildup and restores softness.
Baking Soda Refresh
Wash again using ½ cup baking soda to eliminate odors and loosen residue.
Use Less Detergent
A small amount of detergent keeps towels cleaner and softer.
Avoid Fabric Softeners
Switch to dryer balls or vinegar for natural softness.
Dry on Medium Heat
Gentle drying protects cotton fibers and maintains fluffiness.
Upgrade to Quality Cotton
If towels are thin or worn out, replacing them with high-staple cotton towels ensures long-term softness.
Why Hotels Experience Rough Towels Faster
Hotels wash towels more frequently and at higher temperatures, causing faster fiber breakdown. Using premium cotton towels and gentle wash practices helps maintain softness and improves guest comfort.

Why Choose Decent Towels
- Premium Long-Staple Cotton for natural softness and strength
- Durable Construction suitable for heavy hotel laundry cycles
- Wholesale & Bulk Supply Across Pakistan
- Trusted by Hotels, Spas, and Guesthouses
- Custom Sizes, GSM, and Colors Available
Tips for Long-Lasting Soft Towels
- Use warm water
- Avoid softeners
- Reduce detergent
- Dry on medium heat
- Don’t overload machines
- Wash towels separately
Conclusion
Towels lose softness due to buildup, minerals, heat, and low-quality fibers. With proper care, you can restore softness quickly and extend towel life. Decent Towels provides premium cotton towels designed for long-lasting comfort and durability for both homes and hotels.
Contact us today for bulk and wholesale orders.
FAQs
Why do towels become rough?
Because of detergent residue, minerals, and high heat.
Can vinegar make towels soft again?
Yes, it removes buildup and restores softness.
How often should towels be washed?
After every 3–4 uses.
Is baking soda safe for towels?
Yes, it safely refreshes and softens fibers.
Where can hotels buy soft towels in Pakistan?
Directly from Decent Towels, a trusted bulk towel supplier.
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